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Table 5 Motivations, preferences, types of use/consumption habits, and purchasing habits (% of ratings)

From: Consumption of spices and ethnic contamination in the daily diet of Italians - consumers’ preferences and modification of eating habits

Motivations–preferences–types of use/consumption–purchasing habits

Extremely important/preferred

Discreetly to highly important/preferred

Moderately important/preferred

Slightly important/preferred

Not at all

Enhance the taste of food

50

13

23

5

2

Boost the immune system

22

15

28

15

25

For its antioxidant power

21

12

33

16

18

Reduce the use of salt

18

11

30

27

14

Aid digestion

14

13

25

18

30

Preparation of second course

41

18

31

8

2

Preparation of unique course

35

20

30

10

5

Preparation of first course

33

20

37

6

3

Preparation of herbal teas

15

15

30

10

30

Preparation of desserts

10

10

35

25

20

Bulked spices allow to choose the perfect quantity to buy

50

10

5

5

30

Packaged spices are easier to use/store at home

40

15

15

5

25

Bulked spices have higher quality

36

27

23

15

5

Packaged spices have information in the label

25

15

20

20

20

Bulked spices are cheaper

15

10

10

10

55