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Table 1 Demographic profile of the respondents (N = 280)

From: Cultural motives affecting tea purchase behavior under two usage situations in China: a study of renqing, mianzi, collectivism, and man-nature unity culture

Demographic characteristics Frequency Percentage (%)
Gender
 Male 136 48.6
 Female 144 51.4
Place of birth
 Northern China 46 16.4
 Eastern China 98 35.0
 Southern China 106 37.9
 Western China 5 1.8
 Central China 25 8.9
Age
 18–24 56 20.0
 25–34 91 32.5
 35–44 94 33.6
 45–54 26 9.3
 55–64 9 3.2
 65+ 4 1.4
Ethnic group
 Han 266 95.0
 Minority group 14 5.0
Education background
 Below high school graduate 70 25.0
 High school degree 8 2.9
 Bachelor’s degree 148 52.9
 Master’s degree 43 15.4
 Ph.D. and above 11 3.9
Occupation
 Civil servants and diplomats 23 8.2
 Professional (educator, engineering, IT, doctor, nurse, lawyer, consultant, athletes) 98 35.0
 General business clerk 76 27.1
 Corporate management 32 11.4
 Artists (e.g., producer, actor, director, designer) 7 2.5
 Self-employed 2 0.7
 Farmer 1 0.4
 Others 41 14.6
Household monthly income (RMB)
 Up to 3499 26 9.3
 3500–7499 102 36.4
 7500–12499 82 29.3
 12500–16499 39 13.9
 More than 16500 31 11.1