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Table 1 Demographic profile of the respondents (N = 280)

From: Cultural motives affecting tea purchase behavior under two usage situations in China: a study of renqing, mianzi, collectivism, and man-nature unity culture

Demographic characteristics

Frequency

Percentage (%)

Gender

 Male

136

48.6

 Female

144

51.4

Place of birth

 Northern China

46

16.4

 Eastern China

98

35.0

 Southern China

106

37.9

 Western China

5

1.8

 Central China

25

8.9

Age

 18–24

56

20.0

 25–34

91

32.5

 35–44

94

33.6

 45–54

26

9.3

 55–64

9

3.2

 65+

4

1.4

Ethnic group

 Han

266

95.0

 Minority group

14

5.0

Education background

 Below high school graduate

70

25.0

 High school degree

8

2.9

 Bachelor’s degree

148

52.9

 Master’s degree

43

15.4

 Ph.D. and above

11

3.9

Occupation

 Civil servants and diplomats

23

8.2

 Professional (educator, engineering, IT, doctor, nurse, lawyer, consultant, athletes)

98

35.0

 General business clerk

76

27.1

 Corporate management

32

11.4

 Artists (e.g., producer, actor, director, designer)

7

2.5

 Self-employed

2

0.7

 Farmer

1

0.4

 Others

41

14.6

Household monthly income (RMB)

 Up to 3499

26

9.3

 3500–7499

102

36.4

 7500–12499

82

29.3

 12500–16499

39

13.9

 More than 16500

31

11.1