Skip to main content

Table 3 Summary of regression analysis

From: Cultural motives affecting tea purchase behavior under two usage situations in China: a study of renqing, mianzi, collectivism, and man-nature unity culture

 

Coefficient (λ)

OR (β)

S.E.

Significance

Constant

− 0.35

0.70

0.17

0.043

SUS

− 0.36

0.70

0.18

0.039

BP

1.91

6.74

0.24

0.000

PRG

− 1.42

0.24

0.21

0.000

NU

− 0.13

0.88

0.19

0.509

SC

− 0.06

0.95

0.19

0.770

Back to article page

Journal of Ethnic Foods

ISSN: 2352-619X

Contact us