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Table 3 Summary of regression analysis

From: Cultural motives affecting tea purchase behavior under two usage situations in China: a study of renqing, mianzi, collectivism, and man-nature unity culture

  Coefficient (λ) OR (β) S.E. Significance
Constant − 0.35 0.70 0.17 0.043
SUS − 0.36 0.70 0.18 0.039
BP 1.91 6.74 0.24 0.000
PRG − 1.42 0.24 0.21 0.000
NU − 0.13 0.88 0.19 0.509
SC − 0.06 0.95 0.19 0.770
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Journal of Ethnic Foods

ISSN: 2352-6181

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