Table 5 Results of factor analysis
It is important to me that the traditional food I eat in a restaurant: | |||||
|---|---|---|---|---|---|
Extracted factors | Items | Factor loading | Eigenvalue | Variance explained | Cronbach's α |
Sensory appeal | Smells nice | 0.820 | 5.325 | 15.002 | 0.701 |
Looks nice | 0.801 | ||||
Has a pleasant texture | 0.789 | ||||
Tastes good | 0.756 | ||||
Health concern | Is nutritious | 0.780 | 3.156 | 13.236 | 0.720 |
Is high in protein | 0.752 | ||||
Contains a lot of vitamins and minerals | 0.763 | ||||
Keeps me healthy | 0.589 | ||||
Contains natural ingredients | 0.620 | ||||
Helps me control my weight | 0.590 | ||||
Familiarity | Is what I usually eat | 0.722 | 1.982 | 10.125 | 0.852 |
Is familiar | 0.714 | ||||
Is like the food I ate when I was a child | 0.691 | ||||
Mood | Cheers me up | 0.802 | 1.874 | 9.102 | 0.865 |
Makes me feel good | 0.785 | ||||
Helps me relax | 0.744 | ||||
Price | Is not expensive | 0.620 | 1.432 | 8.320 | 0.798 |
Is good value for money | 0.612 | ||||
Convenience | Takes no time to prepare | 0.715 | 1.333 | 7.201 | 0.712 |
Is easily available in restaurants | 0.625 | ||||
Can be cooked very simply | 0.538 | ||||