Table 6 Total weight values for factors (criteria) and individual items (sub-criteria)

Sensory appeal (0.313)

Tastes good (0.435)

Smells nice (0.298)

Looks nice (0.143)

Has a pleasant texture (0.124)

Health concern (0.294)

Keeps me healthy (0.286)

Contains natural ingredients (0.208)

Is high in protein (0.196)

Contains a lot of vitamins and minerals (0.168)

Is nutritious (0.082)

Helps me control my weight (0.061)

Mood (0.170)

Cheers me up (0.408)

Makes me feel good (0.400)

Helps me relax (0.192)

Familiarity (0.122)

Is familiar (0.480)

Is like the food I ate when I was a child (0.296)

Is what I usually eat (0.224)

Convenience (0.051)

Is easily available in restaurants (0.581)

Takes no time to prepare (0.256)

Can be cooked very simply (0.163)

Price (0.050)

Is good value for money (0.673)

Is not expensive (0.327)

Overall inconsistency: 0.01