Berries instead of bears: new insight into gastronomic attractiveness of Russian Siberia

Journal of Ethnic Foods

Table 3 Positioning of berries-related products in the context of place branding

On-line seller	Product positioning					URLs (valid for November 2020)
	Geographical affinity			Forest (taiga)	Cultural tradition
	Region	Siberia	Russia	Forest (taiga)	Cultural tradition
Zdorovoe pitanie		+				https://kiseli-ru.com/
Privet iz Sibiri		+		+	+	https://hellofromsiberia.ru/about
Sibirskie zemli		+				http://sibzemli.ru/
Kladovaja Altaja	+					https://www.instagram.com/altay.naturel/
Sibirskij produkt		+				https://sib-product.ru/catalog/
Dary Sajan	+	+		+		https://darysayan.wordpress.com/
Sladkij aromat		+				http://sladkiyaromat.ru/
Dary Khakasii	+			+		https://ecosiberian.com/
Sibirskaja jagoda	+		+			http://xn--80aabjfubq6aaagwke0ua.xn--p1ai/
Taiga Sibiri		+		+		https://taiga-sibiri.ru/

These products are often positioned as either typical Siberian or typical to a given region. Some of them brand taiga forests, which is a very stereotypical feature of Siberia. Surprisingly, the regional/local cultural traditions are mentioned in the only case, which indicates on a kind of disruption between the long-existing and very characteristic gastronomic traditions and the modern views of the relevant food products

ISSN: 2352-619X