Facilitators and barriers to the consumption of traditional foods among adults in Zimbabwe

Journal of Ethnic Foods

Table 4 Facilitators and Barriers to traditional food consumption

Variable	n	%
Facilitators to traditional food consumption
Individual level
Generational	165	44.4
Lifestyle	88	23.7
Convenience	46	12.4
Preparation skills	19	5.1
Cost	28	7.5
Other	26	7.0
Interpersonal level
Family influence	149	42.5
Peer influence	18	5.1
Social norms	45	12.8
Values	130	37.0
Other	9	2.6
Community level
Family/elder contribution	87	26.2
Social norms	42	12.7
Community values	82	24.7
Residential location	50	15.1
Local business	51	15.4
Other	20	6.0
Environment level
Government regulations	67	20.9
Sustainability	55	17.7
Adequate marketing	43	13.8
Environmental contaminants	121	38.9
Other	27	8.6
Barriers to traditional food consumption
Individual level
Generational	36	9.8
Lifestyle and preferences	63	17.1
Convenience	122	33.2
Skills of preparation	44	12.0
Cost	82	22.3
Other	21	5.7
Interpersonal level
Lack of family influence	48	14.0
Lack of peer influence	37	10.8
Not a social norm	152	44.2
Interpersonal values	66	19.2
Other	41	11.9
Community level
Lack of family support	71	21.7
Not a social norm	53	16.2
Community values	19	5.8
Residential location	104	31.8
Local businesses not in support	68	20.8
Other	12	3.7
Environment level
Absence of government laws and regulations Protecting traditional foods	84	26.9
Sustainability not guaranteed	47	15.1
Environmental contaminants	13	4.2
Aggressive marketing	149	47.8
Absence of pro-traditional foods regional bodies	17	5.4
Other	2	0.6

ISSN: 2352-619X