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Table 4 Facilitators and Barriers to traditional food consumption

From: Facilitators and barriers to the consumption of traditional foods among adults in Zimbabwe

Variable n %
Facilitators to traditional food consumption   
Individual level   
 Generational 165 44.4
 Lifestyle 88 23.7
 Convenience 46 12.4
 Preparation skills 19 5.1
 Cost 28 7.5
 Other 26 7.0
Interpersonal level   
 Family influence 149 42.5
 Peer influence 18 5.1
 Social norms 45 12.8
 Values 130 37.0
 Other 9 2.6
Community level   
 Family/elder contribution 87 26.2
 Social norms 42 12.7
 Community values 82 24.7
 Residential location 50 15.1
 Local business 51 15.4
 Other 20 6.0
Environment level   
 Government regulations 67 20.9
 Sustainability 55 17.7
 Adequate marketing 43 13.8
 Environmental contaminants 121 38.9
 Other 27 8.6
Barriers to traditional food consumption   
Individual level   
 Generational 36 9.8
 Lifestyle and preferences 63 17.1
 Convenience 122 33.2
 Skills of preparation 44 12.0
 Cost 82 22.3
 Other 21 5.7
Interpersonal level   
 Lack of family influence 48 14.0
 Lack of peer influence 37 10.8
 Not a social norm 152 44.2
 Interpersonal values 66 19.2
 Other 41 11.9
Community level   
 Lack of family support 71 21.7
 Not a social norm 53 16.2
 Community values 19 5.8
 Residential location 104 31.8
 Local businesses not in support 68 20.8
 Other 12 3.7
Environment level   
 Absence of government laws and regulations Protecting traditional foods 84 26.9
 Sustainability not guaranteed 47 15.1
 Environmental contaminants 13 4.2
 Aggressive marketing 149 47.8
 Absence of pro-traditional foods regional bodies 17 5.4
 Other 2 0.6