Dimension | Items | Definition | Previous studies |
---|---|---|---|
Subjective norms (α = 0.78) | SN1: I buy quinoa to give my family a nutritious meal | Social pressure perceived by an individual to show a specific behavior | Verbeke and Vackier [44] |
SN2: I buy quinoa to give my family a healthy meal | |||
SN3: Doctors and nutritionists think I should eat/buy quinoa | |||
Attitude (α = 0.86) | A1: It is reliable to eat quinoa | Degree in which a person has a favorable or unfavorable evaluation of the behavior | Verbeke and Vackier [44] |
A2: Eating quinoa is wholesome | |||
A3: Eating quinoa is nutritious | |||
A4: Eating quinoa is safe | |||
Past experience (α = 0.78) | PE1: I have a lot of experience in buying quinoa | Way of anticipating difficulties or facilitating conditions that influence on the behavior | Verbeke and Vackier [44] |
PE2: I am familiar with quinoa preparation | |||
PE3: It is easy to prepare quinoa | |||
PE4: I am familiarized with quinoa consumption | |||
Health (α = 0.78) | H1: Eating quinoa stimulates brain development | Inherent role of the diet in the well-being of the person | Carrillo et al. [9] |
H2: Eating quinoa prolongs the years of life | |||
H3: Eating quinoa makes me strong | |||
Intention to eat quinoa (α = 0.81) | I1: There’s a high probability that I will eat quinoa in the following two weeks | Willingness of people to perform a behavior. To what extent they are planning to make an effort with the aim of performing a behavior | |
I2: I’m planning to eat quinoa in the following two weeks | |||
I3: My willingness to eat quinoa is high (I want to eat quinoa) | |||
Ethnic identity (α = 0.70) | EI1: I feel proud that quinoa is Peruvian | Includes ethnic attitudes and a sense of group belonging. The strength and valence of ethnic identity, termed affirmation and belonging, is represented by items that assess attachment, pride, and good feelings about the person’s ethnicity | |
EI2: I feel proud to be Peruvian | |||
EI3: I am interested in the culture of the indigenous people of Peru |