Variable | Estimate | S.E | z-value | p-value | ||
---|---|---|---|---|---|---|
Intention <--- Health | 0.09 | 0.13 | 0.68 | n.s | ||
Intention <--- Attitude | 0.65 | 0.15 | 4.29 | *** | ||
Intention <--- Subjective norms | 0.17 | 0.14 | 0.19 | n.s | ||
Intention <--- Past experience | 0.51 | 0.14 | 3.68 | *** | ||
Intention <--- Ethnic identity | − 0.26 | 0.12 | − 2.19 | ** | ||
Consumption frequency <--- Health | 0.14 | 0.04 | 4.05 | *** | ||
Consumption frequency <--- Ethnic identity | − 0.08 | 0.04 | − 1.98 | ** | ||
Consumption frequency <--- Intention | 0.04 | 0.02 | 2.05 | ** |