Table 6 The effects of preferring Turkish food on intention to revisited to the Turkish restaurant
Non-standardized coefficients | Standardized coefficients | t-Value | Sig | Tolerance | VIF | C.I | ||
|---|---|---|---|---|---|---|---|---|
B | Standard error | Beta | ||||||
Constant | 1.416 | 0.356 | 3.972 | 0,000 | 1.000 | |||
Health value | − 0.179 | 0.079 | − 0.173 | -2.261 | 0.025 | 0.707 | 1.414 | 11.671 |
Content richness | 0.473 | 0.091 | 0.408 | 5.174 | 0.000 | 0.666 | 1.503 | 15.865 |
Cultural characteristics | 0.352 | 0.093 | 0.297 | 3.790 | 0.000 | 0.675 | 1.482 | 16.609 |