Table 1 Menu engineering analysis of 14 menu ıtems selected from the Somatçı Fihi Ma Fih restaurant menu
From: Ethnic cuisine ratings of consumers: a sample analysis of Konya ethnic Mevlevi kitchen dishes’
Menu Item | Sale price | Material cost | Contribution margin | Number of covers sold | Total contribution | Profitability | Admiration | Class |
|---|---|---|---|---|---|---|---|---|
Tutmaç soup | 39 | 25 | 14 | 43 | 602 | Low | Low | Problematics |
Pan kebab | 83 | 54 | 29 | 82 | 2378 | High | High | Stras |
Meat with Figs | 86 | 56 | 30 | 95 | 2850 | High | High | Stars |
Meat with Mountain Plums | 75 | 48 | 27 | 70 | 1890 | High | High | Stars |
Hassaten lokma | 67 | 44 | 23 | 90 | 2070 | High | High | Stars |
Fihi Ma Fih | 70 | 46 | 24 | 111 | 2664 | High | High | Stars |
Bulgur dish | 60 | 39 | 21 | 55 | 1155 | High | High | Stars |
Almond Halva | 40 | 26 | 14 | 75 | 1050 | Low | High | Horses |
Quince with Molasses | 40 | 26 | 14 | 8 | 112 | Low | Low | Problematics |
Rose Sherbet | 30 | 20 | 10 | 88 | 880 | Low | High | Horses |
Sikencübin | 30 | 20 | 10 | 119 | 1190 | Low | High | Horses |
Tamarind | 30 | 20 | 10 | 42 | 420 | Low | Low | Problematics |
Sukur Squeeze | 43 | 27 | 16 | 46 | 736 | Low | Low | Problematics |
Lamb Shank | 120 | 77 | 43 | 48,33 | 2064 | High | Low | Puzzles |
Total | 972 | 20.061 | ||||||
n = 14 | Average contribution: 20.061/972 = 20,63 | Admiration ındex: 972/14 *0.70 = 48,6 |