Fig. 4

Promotional platforms used by Indonesian restaurants and home catering businesses. Figure (a) illustrates the primary promotional platforms employed by business owners in Australia to advertise their Indonesian culinary businesses, such as restaurants or home catering services. According to the survey results, social media platforms are the most preferred means of communication, with a significant proportion of 79% of respondents expressing a preference for these channels. Figure (b) illustrates that WhatsApp Messenger, with a usage rate of 79%, is the predominant social media tool employed for the purpose of promoting culinary businesses in a group form