Table 3 Travelers and visitors survey
Survey outcomes | Frequency | Percentage |
|---|---|---|
Traveling experience of people | ||
Purpose oriented | 10 | 5 |
Some purpose | 55 | 27.5 |
Personal or official oriented | 135 | 67.5 |
Destination preferred to visit | ||
Wildlife | 11 | 5.5 |
Architectural sites | 11 | 5.5 |
Hill station | 117 | 58.5 |
Sea beaches | 54 | 27 |
Others | 7 | 3.5 |
Preference for tea while traveling | ||
Consume tea as their beverage of choice | 20 | 10 |
People like tea | 157 | 78.5 |
People don't like tea | 23 | 11.5 |
Favorite types of tea | ||
Decaffeinated (herbal or fruit tea) | 6 | 3 |
Flavored tea | 24 | 12 |
Pureth | 1 | 0.5 |
Oolong | 13 | 6.5 |
Black | 73 | 36.5 |
Yellow | 7 | 3.5 |
Green | 43 | 21.5 |
white | 16 | 8 |
Other | 17 | 8.5 |
Preferred place for drinking tea | ||
Coffee shop | 5 | 2.5 |
Tea specialty shop | 16 | 8 |
At work | 52 | 26 |
At home | 124 | 62 |
Other | 3 | 1.5 |
Tea leaves based on their preference and origin | ||
Europe | 2 | 1 |
Japan | 4 | 2 |
India | 171 | 85.5 |
China | 3 | 1.5 |
No preference | 20 | 10 |
Samples based on Indian tea preferences | ||
Darjeeling tea | 141 | 70.5 |
Assam tea | 37 | 18.5 |
Nilgiri tea | 6 | 3 |
Others | 16 | 8 |
Samples based on the exploration of tea culture | ||
People who learn more about tea culture | 158 | 79 |
People who were curious about tea culture | 32 | 16 |
People who were not curious about tea culture | 10 | 4.5 |