Journal of Ethnic Foods

Table 4 Exploratory factor analysis

From: Exploring the booming tea tourist industry and unconventional tourism through the ritual of drinking tea in India

Construct	Item	Factor loadings	Average variance extracted	Cronbach's Alpha	Test–retest reliability	Content validity	Construct validity	Kaiser Meyer Olkin measure
Travel demographics	TRD 1	0.82	0.71	0.851	0.83	0.866	0.865	0.837
	TRD 2	0.791
	TRD 3	0.845
	TRD 4	0.859
Travel preferences	TRP 1	0.814	0.65	0.867	0.87	0.829	0.828	0.32
	TRP 2	0.801
	TRP 3	0.799
Tea preferences	TP 1	0.81	0.75	0.879	0.86	0.8	0.832	0.806
	TP 2	0.887
	TP 3	0.865
	TP 4	0.853
	TP 5	0.855
	TP 6	0.872
Tea tourism	TT 1	0.823	0.62	0.844	0.83	0.8	0.897	0.81
	TT 2	0.866
	TT 3	0.792
Tea culture	TC1	0.844	0.73	0.882	0.81	0.808	0.869	0.831
	TC2	0.793
	TC3	0.856
Tea festival experience	TF1	0.806	0.72	0.812	0.83	0.852	0.829	0.889
	TF2	0.842
	TF3	0.847
Tea consumption and habits	TCH1	0.883	0.77	0.869	0.85	0.83	0.847	0.822
	TCH2	0.884
	TCH3	0.806
	TCH4	0.864

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ISSN: 2352-619X

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