Table 7 Structure of questionnaire
Part A | ||
Socio-demographic details | Gender | |
Age | ||
Highest qualification level | ||
Occupation | ||
Part B | ||
Section “Introduction” | Travel Demographics | How much is your Annual Income Range? |
How would you rate your travel experience level? | ||
How frequently will you travel in a year? | ||
What is the traveling purpose? | ||
Section “Literature review” | Travel Preferences | What are your preferred travel destinations? |
What type of cuisine do you prefer while traveling? | ||
What are the various drinks you prefer during your travels? | ||
Section “Methodology” | Tea Preferences | Do you prefer tea while traveling? |
What is your preference for Tea in one day? | ||
Do you prefer tea over other drinks while traveling? | ||
Do you prefer hot tea over cold tea? | ||
When do you prefer to have tea? | ||
Which is your favorite type of tea? | ||
Section “Result” | Tea tourism | Have you heard about Tea tourism? |
Have you had a tea tourism experience? | ||
Where do you typically buy the things you need to prepare tea? | ||
Section “Discussion” | Tea culture | Are you familiar with tea culture? |
Do you know anything about tea culture? | ||
Would you love to explore tea culture? | ||
Section “Conclusion” | Tea festival experience | Do you know about the Tea Tourism festival? |
Have you ever visited the Tea Tourism festival held at Darjeeling & Assam? | ||
Do you intend to participate in this festival? | ||
Section 7 | Tea consumption and habits | Where do you drink tea most often? |
Where do you like to get your tea leaves from the most? | ||
Can you rate your level of expertise in the tea industry? | ||
Which Indian tea do you prefer to have? | ||