Table 8 Variable coding
Construct | Variable | Coding |
|---|---|---|
Travel demographics | Annual Income Range | TRD 1 |
Travel Experience | TRD 2 | |
Travel frequency level | TRD 3 | |
Traveling purpose | TRD 4 | |
Travel preferences | Destination Preferences | TRP 1 |
Cuisine Preference while Traveling | TRP 2 | |
Various Drinks during Traveling | TRP 3 | |
Tea preferences | Preference of Tea while Traveling | TP 1 |
Preference of Tea in one day | TP 2 | |
Tea or Various Drinks Preference during Travel | TP 3 | |
Hot Tea Preference | TP 4 | |
Tea Preference Time | TP 5 | |
Choosing Tea Varieties | TP 6 | |
Tea tourism | Tea Tourism | TT 1 |
Tourism Experience | TT 2 | |
Tea Products Purchase Places | TT 3 | |
Tea culture | Tea Culture Experience | TC1 |
Knowledge about Tea Culture | TC2 | |
Exploration of Tea Culture | TC3 | |
Tea festival experience | Tea Tourism Festival | TF1 |
Tea Tourism Festivals at Darjeeling and Assam | TF2 | |
Participation in Tea Festival | TF3 | |
Tea consumption and habits | Consumption Habits | TCH1 |
Purchasing Preferences | TCH2 | |
Expertise Assessment | TCH3 | |
Indian Tea Consumption | TCH4 |